Commenting on the previous post: search queries with 8+ words continue to rise
I decided to analyze my search quires because it drew my attention that any of the visits that I receive are a result of four-word search quires or more.
The visits on my blog (e-marketing strategies) were analyzed last week and noticed that my blog appears as a result of the search with the following quires:
1- Google EG : “Retail Statistics Egypt”.
2- Google SA : “Blogsphere.jeeran.com” (check my article: Egyptian Bloggers Full Statistics - Part 1)
There are more than three-word search quires such as:
Google NL : “marketing penetration middle east.” The result of this search is this article: MIDDLE EAST vs GLOBAL INTERNET PENETRATION
Of course that is so far from what the visitor desired to find; as he wanted data about marketing in the Middle East and therefore he didn't stay on the blog for more than a minute. That gave me the idea to improve the content of the articles, since it appeared in the results of that search term. More attention is required for the articles concerned with "marketing in the middle east"; especially after the economic crisis and the need to search for markets all over the world.
More examples of the search quires are:
1-Google UK : “facebooks e-marketing strategies.”
2-Google USA : “e-marketer objections.”
The search quire that contained eight-words is:
Google EG: “statistics about number of internet bloggers in Egypt ”
To sum all that we may say that since the search quires increase, then the visitor needs more specified information, and needs more specified and regional articles than before. That is the reason of using four or eight words per search quire.
The visitor might not find his quest in your article this time, but definitely he will find it next time he visits your blog because you now know the requirements of your reader. It is your job now to use the chance and introduce the content that the reader seeks, especially that you come up in the results under the search terms he uses.
Last week, I analyzed the search quires and found that the field of marketing in Egypt and the Middle East is so vague (especially to foreigners). More information is required about that field, and hence I will concentrate my efforts on articles, statistics and presumptive figures about marketing in Egypt and applying it online.
One of the reasons that infused this idea is that my article (Egyptian bloggers full statistics) is read more than any of my other articles. That article was written in Arabic and was based on a research from the Centre of Decision Making - the Cabinet of Ministers. This article is highly read because of the lack of information about blogging in Egypt and the Middle East.
The bottom line is: analyze your Keywords and create a new content according to the search quires that your article appears in its results.